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US tech giant Microsoft has announced plans to revamp its Bing search engine using a popular AI chatbot. Experts say the move could mark the start of an AI arms race between the world’s biggest tech firms.
“It’s a new day in search,” Microsoft Chairman and CEO Satya Nadella said. “It’s a new paradigm for search. Rapid innovation is going to come. In fact, a race starts today in terms of what you can expect. And we’re going to move, we’ve to move fast.”
Microsoft says its new search engine will be powered by ChatGPT, the AI chatbot that has become popular for providing natural-sounding responses to user questions. The company announced plans last month to invest billions of dollars in OpenAI, the firm behind ChatGPT.
Experts says Microsoft is banking on AI to help it close the gap in search engines, a field that Google currently dominates.
