Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1.
The good news is that the impact will likely be surmountable.
Here are alternatives and new strategies to maintain your PPC targeting capabilities.
Google-recommended strategies to keep your audience targeting effective
Providing high-quality data and signals to Google Ads is key to maintaining effective audience targeting even without similar audiences.
This ensures that the various automation, machine learning, and algorithmic processes at play have enough of the right information to steer in the direction you want.
For search + shopping campaigns
Level up how you leverage smart bidding by providing high-quality first-party data.
You can do this through customer match lists, which can be uploaded directly to Google Ads in the audience manager.
Smart bidding strategies will automatically utilize this…
