Google is known to be very supportive of website developers and owners, and one good example is Google Website Optimizer. This is a free website that allows you to not only check but also to optimize the performance of your webpages. In turn, with better traffic and page rank, you can boost your conversion rate, traffic, and page rank.
There are also a lot of things that you can definitely learn while working with Google Website Optimizer:
1. Know the behavior of your visitors. It’s very important that you understand the reason for their actions. For example, why are some visiting a certain page more often than the others? Why are there frequent visitors, yet lesser customers? Knowing all these will help you in developing marketing techniques for your online business. There are many ways on how you can derive answers. One of the most common tools used is survey. If you have a mailing list, you can send your survey to every member, collate all answers, and interpret the results.
2. Start everything with the right tools. One of the foremost reasons why online marketing tactics fail is because they have never been tested in the first place. You run one for a very long time—say, 3 few months—only to realize that you could have utilized a more effective one. Google Website Optimizer is loaded with all the right tools, which include Google Analytics, which help you monitor your traffic. The data can be used to determine the areas that may need some improvement.
3. Develop a good heading on your website. First impression always lasts. If you want to transform your website into a money-making machine, make sure that you can capture the attention of your visitors with persuasive, compelling, and well-written opening line. Make a good promise to them, but ensure that you can stick with it.
