Category

PR

Category

One of the most effective tools many businesses missed to utilize when running an online marketing campaign is a press release. Despite the wealth of information online, there are still many who haven’t yet realized how important a press release is in building their brand, establishing their reputation, and in growing their business. What is a Press Release? It is simply a published piece of writing created for journalists or the press in the hope…

When you hear the term reputation management, you might think of it as something that is only suited for large brands or multinational companies. But, you are hugely wrong. Reputation management is also very important for small and local businesses. If this is your first time hearing this term, then let’s take a look first what is it and why it is important for your business. Also, make sure to continue reading until the end…