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SEO

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When it comes to your website, speed is important. The longer your page loads, the more traffic you lose. A few years ago, Google launched its cell phone friendliness update and made page load speed one of its factors on the mobile search engine. Today, the load speed affects your position in the SERP’s; so used, your page may not see at all if it loads slowly. What is the solution? Accelerated mobile pages, or…

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part of your business puzzle. Once you find the right one, you eliminate the possibility of losing customers to faulty or…

Have you defined the distribution channels that will be used by your company? If not, it’s time. In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. There are many types, formats, and levels of distribution channels. The first step is to understand each of them. To help you with this task, this page will go over the main things you…

Joost de Valk Joost de Valk is the founder and chief product officer of Yoast. He is an internet entrepreneur who, in addition to founding Yoast, has invested in several startups and provided advice. His main expertise is open source software development and digital marketing. Sometimes your website needs downtime so you can fix things or update plugins. This is usually a relatively short period of time in which Google will probably not try to…

Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. In other words, there’s a whole lot of content out there that isn’t doing what it should be. This article aims to help you and your team improve your content writing quality and success…

I hope you enjoy reading this blog post. If you want my team to do just your marketing for you, click here. On June 2nd Google released a kernel update. And in July there will be another one. During the first few days, most of our marketers and SEOs saw little or no changes in our rankings or search traffic. But on Sunday, June 6, many of the upheavals began to pay off. Some of…

Are you looking for new ways to make the marketing data you have put together meaningful? With the constant growth in artificial intelligence (AI) and the ever-accumulating data storage, there is a better way to view and use existing marketing data. While many online tools promise functionality to enable users to view data in a whole new way, search engine Tungsten Alpha actually deliver. Through a combination of AI, algorithms and an extensive knowledge base,…

Are you dreaming of getting 1,000 organic clicks a day to your website? How about 10,000, or perhaps even more? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. What Does It Mean to “Rank’’ on Google? Ranking a…

Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skills at the leading web design magazine of the Netherlands. Adding structured data to your website is a great way to describe your content to Google, making it easier to understand your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to make…

Everybody loves a good deal. You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Of course, this brings up some important questions. Should your brand make…