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SEO

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What Is Link Building?Link building is all about getting other websites to link to pages on your own site. In SEO, these links are called backlinks. Here are some of the most popular link building strategies:Content marketing Email outreach Broken link building Unlinked brand mentions PR(Among others.)Let’s get into the details. Here’s your beginner’s guide to link building in SEO. Why Is Link Building Important?The more high-quality backlinks a page has, the higher it can rank. Backlinks…

Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re using today might not always reign supreme. So let’s talk about the direction that search is heading in and what…

30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function as one value-add unit SEO and PPC are a must-have in your arsenal when planning your marketing strategy. Depending on…

You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search engine marketing work for your businessbut what if low-volume keywords that are high in competition could work for you, too? While a successful SEO strategy looks different for every business, this way of thinking has been proven to increase organic traffic via what are known…

You Have to Test Your SEO Theories—These Case Studies Prove ThatIn this article, we will show you SEO tests that show how important it is to test your own theories. If you are looking for a TL;DR—here it is:We have hundreds of different SEO changes on dozens of websites. And the exact same change will not always bring the exact same result, no matter how closely you try to replicate what you’ve done before.So, before…

Data-driven marketing allows companies to optimize information about their customers and use it to develop their marketing strategy. The marketing industry has undergone a massive change in recent years, and there is no longer a need to work off assumptions or gut feelings. Marketers today seek information from the most reliable source: Customer data.What Is Data-Driven Marketing? Data-driven marketing is a marketing strategy based on consumer data and trends and focuses on collecting and using information to drive marketing…

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.”YMYL stands for “Your Money or Your Life.”Google references both concepts heavily in their Search Quality Rater Guidelines. Which is a document that real people from around the world use to evaluate the effectiveness of search results.In this article, we’ll further define E-A-T and YMYL. And show you how to improve your site’s E-A-T so your content meets users’ needs and ranks higher.Let’s start with E-A-T.What Is E-A-T?E-A-T—Expertise, Authoritativeness,…

What Is SEO Certification?You can earn an SEO certification from education platforms, digital marketing agencies, or other SEO-related businesses. SEO certificates are awarded after you complete the assessment at the end of a specific course.Because there are no university degrees in SEO, certifications are a popular way to prove your knowledge of SEO basics. Especially if you are just starting your career as an SEO specialist.In this post, we’ll examine the best free and paid…

Marketing channels are tools and platforms that brands use to communicate with their audience.If we squeezed the idea of marketing channels into a single picture, it’ll look something like this:Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them directly (e.g., text messages, emails). They may use a selection of channels or all available channels. In this post, you will get an…

What Is On-Page SEO?On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic.This includes updating on-page content, title tags, internal links, and more.Search engines like Google look at keywords and other on-page SEO cues to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the…