[ad_1] What Are SEO Leads?An SEO lead is a business or individual interested in the SEO services you provide. SEO leads that turn into clients can drive your agency’s growth. They help you build your portfolio, refine your skills, and generate profit. But it’s important to pitch more than you can handle. Why? Because not all leads will convert. And it can take a few months to discuss the details of your services and sign contracts. Clients will…

[ad_1] SEO vs. Google SEOSearch engine optimization (SEO) is all about improving your website’s visibility and getting it to rank higher on search engine results pages.Google SEO refers to the practice of optimizing your website to improve its visibility and organic rankings on Google’s search engine results pages (SERPs), specifically.In other words, SEO is generally about giving your website a boost in search engines. And Google SEO is focused on doing that in Google search…

[ad_1] You can connect Google Search Console to Google Analytics 4 (GA4) to get organic search data in your GA4 property.The integration expands the level of detail you can get from Google Analytics. Once the two platforms are connected, you’ll get performance and ranking data for specific search queries and landing pages. All in one place.In this guide, you’ll learn how to connect the two platforms. And how to get the most out of the…

[ad_1] What Is a Marketing Plan?A marketing plan is a comprehensive document that outlines the marketing strategies and tactics a business uses to promote its products, services, or brand to its target audience. It also includes information like target market, value proposition, proposed marketing campaigns, and success metrics. To create a successful marketing plan, you need to conduct thorough market research.This helps you understand your market, target audience, competitors, and industry trends. With these insights, you…

[ad_1] Knowing how your target market uses mobile or desktop devices helps you plan your marketing strategy. And reach more of your intended audience. Let’s compare mobile vs. desktop usage, the advantages and disadvantages of each, and actionable tips you can use for your business.Mobile vs. Desktop Usage Statistics for 2024To show the differences between mobile vs. desktop users, we looked at key metrics that define website traffic: Visits: The number of times users land on…

[ad_1] Globally, there are around 5.3 billion people with internet access.That means there’s more diversity online, a huge array of differing needs, and a pressing need for organizations with an online presence to be even more inclusive and more accessible. As legislation around accessibility becomes stricter, ensuring that your website is sufficiently accessible now will help you mitigate compliance issues and expensive retrofitting in the future. Is it time to check your website accessibility?Remember that accessibility is…

[ad_1] What Is Average Time on Page in Google Analytics?Average time on page was a Google Analytics metric that helped determine how long users engaged with your website content. It measured the average amount of time your users spent on any given page on your site.This was in Universal Analytics (UA), and the metric no longer exists in that form in Google Analytics 4 (GA4). The closest representation is now Average Engagement Time.Average Time on…

[ad_1] Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power of SEO! And make you fall in love with your website all over again. Because attracting people to your website and business becomes so much easier when you’re having fun. So let’s give your…

[ad_1] At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page.Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it.But when I spent a day carefully reviewing a sample of 80 keywords with multiple rankings, I found only one case that needed action.So if all other cases were not…

[ad_1] What Is LinkedIn Marketing? LinkedIn marketing is the act of using LinkedIn to promote your personal or professional brand, expand your network, grow exposure, and build trust. LinkedIn marketing takes on different forms when used for personal and business purposes. Both strategies aim to build a network and establish credibility, but their approaches and goals can differ significantly.Personal UseWhen individuals use LinkedIn for personal marketing, the focus is on career development and personal branding. Professionals showcase…