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Semantic search is not just for organic traffic; it is also for paid searches. Understanding the difference between a broad and precise search is important, but semantics is the search intent behind a query. Google focuses much more on search intentions and keyword variant. Knowing the connection between intention and semantics can help you to limit yourself to the perfect audience. How does semantic search work? What is semantics, and how does it apply to…

To give strength to our online website visibility, SEO’s have been doing website optimization to draw qualified traffic. In the early days of  the web (Web 1.0 and 2.0), marketers were given to understand that if our content and the pages are structured well search engines would like it. This was besides the prudent use of other white hat SEO elements. Web of today is taking a new turn. The web of today is Semantic…

Structured Data in the Days of Semantic Web Search To give strength to our online website visibility, SEO’s have been doing website optimization to draw qualified traffic. In the early days of the web (Web 1.0 and 2.0), marketers were given to understand that if our content and the pages are structured well search engines would like it. This was besides the prudent use of other white hat SEO elements. Web of today is taking…

Optimizing websites for search engines is not a simple process that only includes keywords and links.  Search engine optimization primarily deals with a website’s anatomy and its overall structure.  Specifically, a webpage’s coding structure can be easily explained through web semantics.  Web semantics plays an important role in SEO and greatly affect how websites are interpreted by search engine crawlers. What is Web Semantics? Web Semantics is simply the process of making HTML markups more…

Latent Semantic Indexing (LSI) is a method for indexing and retrieving web pages used by major search engines like Google. It is termed Latent Semantic Indexing due to its ability to identify relationship patterns between words and concepts contained in online text, based on the idea that words utilized in similar circumstances share meanings. The mathematical technique Singular Value Decomposition (SVD) is used for Latent Semantic Indexing to identify correlations or patterns. With LSI, keywords…

If you’re in uni, you’re probably familiar with Google Scholar, a search engine that searches scholarly literature and academic resources. If you’re looking to broaden your horizons and explore Google Scholar alternatives, however, there are several strong contenders in the field. Here are a few alternatives worth exploring: Microsoft Academic Among the popular Google Scholar alternatives is Microsoft Academic. Its website notes that the platform employs “advances in machine learning, semantic inference and knowledge discovery…

Do you still remember when a good website was enough? Now people are getting answers from Siri, Google search snippets and mobile apps, not just our sites. Foresighted organizations have a omnichannel content strategy, whose mission is to reach audiences across multiple digital channels and platforms. Article continued below But how do you set up a content management system (CMS) to reach your audience now and in the future? I learned the hard way to…

Behind every great website or application there is a lot of coding. If the code is heavy or too complex, it could slow down the site’s speed and increase its bounce rates. This is why many marketers are excited about a new .NET user interface called Blazor. The name is a combination of ‘browser’ and the .NET format syntax Razor, for those familiar with it. What is Blazor, and what do you need to know…

Quick summary ↬ Websites, unfortunately, aren’t as environmentally friendly as we might like them to be. This article contains some thoughts and experiences from trying to clean them up. As is the case with many other developers, the reports over the last few years of the huge energy requirements of the web have prompted me to take a look at my own websites and see what I can do to minimize their impact. This piece will…

Social media is an excellent tool for keeping brands connected with their customers, but it can also be a powerful driver for direct sales activities. Do you use social media to attract customers and increase sales? If so, have you made sure that your social media profiles contribute to your sales funnel, instead of each being an independent element? Here’s how you can ensure that your efforts on social media are linked to driving sales…