15+ Best Logo Design Books, Courses, and Tutorials for Beginners

Logo design is a highly competitive industry where only the best designers survive. And to be one of the best logo designers, you need to learn from the best.

Whether you are just starting out logo design or an experienced logo designer, there is always something new you can learn from other more successful designers.

Logo design books, courses and tutorials are the perfect source for you to learn, understand new techniques tendenciesand get deeper insights from the veterans.

We’ve selected some of the best logo design books as well as courses and tutorials for you to get a head start on your learning journey. Start exploring or click on the links below to jump to a section.

Best Logo Design Books

Books are the best medium to learn the technical side of logo designs. Most of these books contain valuable insights and case studies that contain lessons for all types of logo designers. Here are some books to get you started.

Paul Rand: Inspiration and Process in Design

Paul Rand is often referred to as the father of modern logo design. He is a legend among designers for creating iconic logos for brands such as IBM, UPS and ABC.

This book contains a collection of essays, interviews and early sketches of Rand’s works. It’s a treasure trove of valuable insights that you can explore to understand what goes into the thought process and design of iconic logos like Paul Rand.

Principles of Logo Design

If you are new to logo design or want to understand the technical side of creating logo symbols, icons and shapes, this book is the best place to start.

The Principles of Logo Design book covers everything from the basics to advanced techniques that designers use to create memorable logos. It will take you through the process of sketching, using grids, tracing, fine-tuning, and every other aspect in between of the workflow.

Logos that last

Creating timeless logo designs that last decades is an art form that only a few have been able to perfect over the years. While many brands often go through logo redesigns, a few brands still use the same classic logos they created at the beginning of the company.

This book looks at some of those iconic brand case studies to explore the concepts and strategies the designers used to produce those iconic logos. Simply put, this book will show you the process behind such great logos to help you design “logos that last.”

Logo Design Love

Professional logo and brand identity designer David Airey shares many valuable lessons and his own experiences in this Logo Design Love. It is also quite a popular book among designers.

In this book, David uses many case studies to show you the process behind designing great logos. He also packs over 30 tips for designing logos. This is a book useful for both beginning and expert logo designers.

Symbol

Symbols play an important role in every logo design. In fact, every logo design contains some kind of symbolism that represents the mission and industry behind the brand.

With this book, you can understand the meanings behind each symbol and learn to incorporate them more effectively into your designs. The book contains many symbols organized into different categories based on the visual type and with descriptive labels. It is a must-read for logo and brand identity designers.

Square circle Triangle

This is an interesting book that explores a concept introduced by the legendary Italian designer, Bruno Munari. In the book, Munari shows how the square, circle and triangle shapes contribute to every design you create.

This is an eye-opening book that will allow you to see the world of design from a new perspective. The book is a valuable resource for not only logo designers, but for all other types of designers and artists.

Think with Type

Understanding typography is something every designer should master from the start. Learning about font formats, style sheets, the use of ornaments and all the other technical aspects of typography lays the foundation for the creations you make.

Thinking with Type will teach you all the basics and concepts about typography to help you use fonts more effectively in your designs.

Book of Brandmark

Logo design is only one part of a brand identity. Understanding how it fits into the big picture of a brand’s visual identity is key to finding the right concept for a logo design.

Book of Branding is a guide that will help you understand how logos fit into brand identity, as well as learn what goes into the process of creating a visual identity for a brand.

Best Logo Design Courses

Learning with online courses is much more effective than any other medium. The organized structure will give you a clear path to learn and better understand specific parts of logo design. Get started with these courses.

Logo Design: From Concept to Presentation

This course is taught by a veteran designer named Sagi Haviv, who works at an agency that handles branding for major companies like NBC, National Geographic, and Animal Planet.

The course content includes 16 lessons that cover the entire process of designing a logo, from concept to presentation of the final design. It also includes practical exercises and downloads.

Logo Design 01

This course comes from Emmy Award-winning designer, Chris Do. It covers the basics of logo design and provides all the details you need to create a better workflow as a logo designer.

The course includes over 6 hours of video content covering logo design basics, different logotypes, presentations and Adobe Illustrator shortcuts as well.

Typographic logos

One of the most popular trends in logo design is typographic logos. These type-based logos are commonly used in everything from branding to T-shirts, packaging designs, labels and so much more.

This course contains all the lessons and details you will need to know to start making professional typography logos on your own.

Logo design with Draplin

Aaron Draplin is an icon in the world of graphic design, he is known for his US postage stamp design with the star ribbon logo. In this course, Draplin will teach you the basics of logo design.

The course contains 10 short lessons packed with details about the secrets of form, understanding type, and using proper colors in your designs.

Hand-drawn branding: Design original logos

If you are a designer who prefers a more hands-on approach to designing logos, you will surely appreciate the content of this course. This course comes from another industry veteran, Jon Contino who has worked with major brands like Hulu, Coca-Cola, Nike, AT&T, and more.

There are 16 valuable lessons in this course that will guide you in creating original logos with a hand-drawn approach. It will also give you a lot of insights on how Contino works on logo designs as well.

Best Logo Design Tutorials (Free)

If you are interested in learning cool new techniques and methods related to logo design, these free logo design tutorials are for you.

How to design a logo for beginners

Daniel Walter Scott, an Adobe Certified trainer shows you how to make a logo from start to finish in this very beginner-friendly YouTube tutorial. In the 28-minute tutorial, you will learn the process and workflow of creating logos with very simple and step-by-step instructions.

Create a vector logo from a sketch

This free tutorial will show you how to turn your basic pencil sketch logo designs into a digital format using Adobe Illustrator. Many designers prefer to work on sketchpads and pencils when coming up with concepts for logos. Sometimes your clients even send you sketches to work with. This tutorial will be very useful for those situations.

13 Golden Rules Of Logo Design

There are many things to consider when creating a logo. Like making sure your logo looks good in both print and digital formats. Or make sure the colors look good on all platforms. In this tutorial, you’ll learn 13 of those golden rules you should follow when creating logos.

13 Advanced Logo Design Techniques

If you want to upgrade your already impressive logo design skills, this tutorial is for you. It contains 13 advanced techniques that you can use to create more complex logo designs with less effort.

How to design a logo using the grid method

Logo designs with geometric layouts are very popular among traditional and large brands. This tutorial will show you how to make them using the Grid method. This is a simple tutorial that you can use to learn the basics and experiment with.

Closure

These are just a few of the books and courses we think you should check out. Use them as a starting point to explore new possibilities. And go further by reading more books and watching more great courses.