To be able to pull off a successful search engine optimization campaign, you need to know what pitfalls have befallen other SEO specialists like you in the past. Knowing about these mistakes will help you avoid them and assist you in seeing the fruits of your labor come to fruition.

The first common mistake is the unintended abuse of keywords. Looking at some pages’ keyword tags, you can see that some people repeat the obvious main keyword in the secondary keywords. For example, a blog with a focus on shoes has these tags: “Nike shoes, Adidas shoes, Converse shoes.” That is actually an abuse of the keyword feature. This could get your site penalized and ineligible to being indexed or assigned top rankings in search engine results. The best way to do this is just to put in “shoes, Nike, Adidas, Converse.” Search engines have already implemented latent semantic indexing, which automatically relates the secondary keywords to the main one.

Most content writers who are also into SEO make the terrible mistake of stuffing keywords whenever possible. The end result of this is that, even if your site manages to get a high rank due to keyword density, you still fail in one thing: generating the interest that can attract return visitors to your website because your article would seem senseless and unnatural due to the keywords.

Website owners and content writers alike also fall prey to the mistake of not including the keywords in the title and the description of the article. Even if your website or article comes up high in search engine results, if the keyword does not appear in the article title or description in the results, you still do not generate enough interest to convince the user to click on the link to your website.

By: Dallas Texas based One SEO Company – We specialize in Search engine optimization (SEO) – Internet Marketing and Web Design