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Capturing the interest of your target audience and gaining advantage from your competitors in organic search need a dynamic internet marketing strategy.  This can be done if you incorporate SEO into your Content Marketing. “Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”| Michele Linn…

The Social Media and SEO tandem is not something new to us.  These inbound marketing strategies are widely used by small and big companies to gain exposure and visibility online.  Each strategy co-exists independently but combining them can give more advantages especially to online businesses that greatly rely on search engines to reach their target market. Social media now plays a vital role in website optimization and though there are still some people who hesitate…

Even before the existence of Panda, Penguin, and other Google Updates, the search marketing world is already aware of the basic SEO Workflow standard that separates the white hat from the black hat (commonly called by Google as Web Spammers) practitioners.  Those who are massively hit by Google’s latest search algorithm updates are surely aware of the obvious difference between creating high quality contents from creating spams and implementing shady tactics. Every content creator, business…

In search engine optimization, it is not only important that you get website commendations from outside sources, it is also important that you are developing your own web properties that you can control and can be used as complementary online properties to support your other websites.  Just think of websites as square meters of land in the real world.  The more land you own, the richer you become.  This also goes the same in the…

You can read a lot of search engine optimization tips from various experts and gurus in the industry and you may follow them or not, it depends if you think that what they say actually makes sense, or you can go straight to Google and ask specific pointers and tips on how to improve website ranking and optimization. Whether you like it or not, everything Google says is automatically added in the bible of SEO. …

If you are not so familiar with internet marketing jargons, you may find it hard to understand what a Linkbait is and how you can benefit from it.  For those who are not so acquainted with online marketing or if you are new to online business and would like to learn more about the ways in the industry, then continue reading below. What is a Linkbait? Matt Cutts, the famous Search Quality Engineer from Google,…

Dallas, Texas (OneSEOCompany.com) — There are lots of speculations on what is really the absolute algorithm Google used in ranking webpages.  Fact is, Google had actually released a patent on August 10 of 2006 on how they rank millions of sites all over the web.  Though the patent may not be as complete (as they have already done thousands of improvements including Google Panda since that year), those ranking factors are still the primary components…

The first quarter of 2012 is not yet over; however, we have already seen lots of changes in the search industry most especially from the recent Panda 3.3 update, which Google has launched on the last week of February.   Panda 3.3, though initially reported to only have something to do with the data freshness update, has recently been confirmed by Google as the version wherein they made new changes with regards to their link evaluation…

To be able to pull off a successful search engine optimization campaign, you need to know what pitfalls have befallen other SEO specialists like you in the past. Knowing about these mistakes will help you avoid them and assist you in seeing the fruits of your labor come to fruition. The first common mistake is the unintended abuse of keywords. Looking at some pages’ keyword tags, you can see that some people repeat the obvious…