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There’s no business without competition.  This might bring some disadvantages to you, but always look at the brighter side.  You can actually learn a lot from your competitors and use them to your advantage. Thus, make sure to always be in the look out who your biggest competitors are and keep watching their every move. “Keep your friends close and your enemies closer” In most cases, small businesses often look up to bigger and more…

A few decades ago, static websites dominate the internet and emails were hugely utilized to reach  target customers. Fast forward to 2016, we already have numerous channels to promote and market our business on the web. Aside from websites, we already have social networks, video communities, forums, blogs, podcasts, and the like. In this fast paced and highly competitive digital marketing world wherein business owners have numerous options where to promote their products, is having…

Are you one of the 89 percent of those who sacrifice an overwhelming amount of personal time to grow your small business? New evidence shows that small business owners sacrifice the majority of not only their personal time, but also their finances to drive growth. Source: Business Wire Report “Small Business Owners Investing Significant Personal Time and Savings to Grow Their Business, According to American Express OPEN Research” “Seventy-nine percent of small business owners continue…

Attorney Lead Generation Expert Validates Frequent Blogging for Lawyers According to a study, B2B companies that blog generate 67% more leads per month than those who do not.  This is backed up by another report ( that says that blogging is currently the most used content marketing tactic. More than ever, it is just fair to exaggerate the importance of blogging as a tool not just to reach out to your target audience but in helping…

If you are a hands-on website owner who personally manages the optimization of your webpage, it is very important that you are equipped with the necessary tools to make your tasks easier and more convenient.  These tools are collectively known as extensions which can automatically be used if you are using Google Chrome as your browser. Extensions are applications or plugins developed by web programmers to run in browser platforms.   For search engine optimization, there…

Guest blogging is one of the most innovative ways in building online reputation, relationship, and gaining visibility on the web.  As this content strategy is gaining more popularity in online marketing, lots of inaccurate information about how it works and on how it should be implemented are scattered around the web.  These inaccurate and unproven ideas resulted to misconceptions about the real benefits and advantages that come along with guest blogging. Guest Blogging is Link-building…

There are lots of debate online discussing about the difference between a press release and news release.  Some claim that they are the same and can be used interchangeably.  Others, on the other hand, recommend crashing the press release term out of the equation and just use news release. Press Release vs. News Release Nowadays, the term “press release” is often interchangeably used with news release, media release, and social media release.  But, the most…

One of the biggest headaches faced by SEO professionals nowadays is the difficulty in reaching out to small businesses, and the lack of SEO knowledge of most small business owners.  These situations often lead to misunderstanding as business owners who have no idea how the process works always believe that SEO can yield immediate results, which is not the real case. Common SEO Misconceptions Most business owners, especially those ones who have no knowledge about…

Unlike Google Wave and other “experimental” social media platforms previously developed by Google (which have already been thrown away to the trash bin), Google+ has so far exceeded the expectations of some skeptics who are prone to the search giant’s epic failures when it comes to its social media ventures.  The big G’s recent integration of Google Places (now known as Google+ Local) to its social media banner website, is something most online marketing professionals…

Your blog design can directly affect the impression of people about your business.   If you are planning to develop a blog mainly to drive traffic to your main website, you should make sure that its design is customized and closely related to the overall look and feel of your banner site.   Failure to customize your blog design can have a negative impact on your online business. How Customized Blog Design Affects Your Business There are…