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Social media really helps a lot of small businesses nowadays.  From Twitter, LinkedIn, Facebook, to Pinterest and Google+, a lot of success stories are posted all over the web on how business owners manage to pull effective social media stints and attract the right kind of audiences.  All these social media sites are quite popular and well established, but there is one among them that surpasses a webmaster’s every expectation – Google+. Google+ is Google’s…

Google is surely not the pioneer in search engine industry.  There are lots of search engine websites before them and these search engine companies did make a cut and become popular.  But, their popularity and success is short-lived.  When Google enters the search engine arena, a sudden shift of momentum occurred as big G’s innovations and strategies wiped their competitors away from the lime light.  Since 1998 until now, Google has maintained their status as…

Negative SEO is recently one of the hottest topics of discussion in the search marketing world.  SEOs and webmasters have growing concern and fear that Google’s latest search algorithm update (Penguin), triggers the increase of demand and practice of destroying competitors’ websites through Negative SEO.  Due to this commotion, Google will be releasing the Disavow Links Option, a tool that will put an end to the dreaded malpractice of destroying online reputations for the sake…

The Wall Street Journal recently published a report revealing Google’s plan on launching their newest small-business service as early as July.  The search giant, who has recently launched Google+ Local to encourage local businesses to create their own pages in the social network, is now gearing for the launching of the newest business service specifically aimed at the market they’ve been targeting for quite a long time. According to WSJ, the new service that will…

Google recently launched Google+ Local, the newest feature added in the Google+ page that is expected to attract more local business owners.  Click screenshot below to see how a business page looks like on Google+ Local. Though Google has not totally shut down Google Places yet, lots of reports and blog posts all over the web already announced what the search giant is currently doing.  A blog post by Greg Sterling from Search Engine Land…

Of all the search engines in the whole world wide web, Google is the most popular when it comes to introducing new search algorithm updates.  After the wrath of their mighty Panda updates, here comes another protagonist from the animal kingdom that is now causing tension and new buzz in the online marketing industry – the Penguin. The Google Penguin Update A lot of people find Google’s naming style for their updates cool.  Some, on…