We are often told to be creative, original and only produce high quality content. But, this is not enough. We need to drive the right people into it so that it will become useful. We need audience, we need interested prospects who, after learning about our business and products, will eventually come to our website and engage with our brand.
This is how successful inbound marketing happens online wherein content is the forefront of every customer-oriented activity.
Once you published a new blog post, the very first thing you need to do is to syndicate it to the right networks. Make it visible to its target audience. If you did the right thing, your can eventually see engagement from your readers and if your content is really get, you’ll see it go viral.
But, most blogs that we come across are uninteresting. This is one of the challenges faced by website owners and marketers these days. How to create content that people would love to read and share?
Here is a write-up from Social Triggers that discusses the secret on how to create contagious content:
Creating Viral Content? The secret is “Get Contagious...
“What Makes Online Content Go Viral?
There’s an assistant professor of marketing at the Wharton School of Business who specializes in discovering what makes ideas and products go viral. His name is Jonah Berger (follow him on Twitter here).
He’s been featured in many of the prestigious marketing research journals and publications like the Wall Street Journal, New York Times, The Economist and more.
So, suffice it to say, when he talks or writes, I listen.
Most recently, Jonah Berger co-authored a research paper with Katy Milkman called “What Makes Online Content Go Viral?” and in it, there are insights that you absolutely can’t overlook.
Here’s the highlights:”
Readable content always requires proactive writing that gets the readers involved. Providing facts, stats and infographics help in keeping people’s interest.
Driving traffic to your content is difficult if you don’t have a plan or strategy at the very beginning. How could you attract the right readers if you haven’t done any research about them? How could you create a compelling blog post if you don’t know the needs and demand of your target audience?
So, what smart marketers do to stand out? Let’s hear it from Sam Oh from his article published on Entrepreneur.com:
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
“Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.
It is predicted that 88 percent of B2B marketers will be using content marketing while 76 percent of marketers plan to produce more content this year.
With over 2 million blog posts published each day, you need to do more than write a 500 word article on why one should choose your company.
You need to provide exceptional value, fulfill the visitor’s intent and create content the “smart” way. Here are five strategies you can use to take your content marketing to the next level.
- Find key influencers before you create your content.
Influencers in your industry have a larger reach to your target audience than your current list. A common way people contact influencers is to write a blog post, send a tweet or email and ask them to share it. They don’t owe you anything and acting like they do won’t work well for you.”
What must you focus on when you sit down to build content?
The first thing you must do is focus on solutions instead of products. The second thing that content creators must address is to put action in their words.
You need people to come to your blogs, stay there, read and share your content.
Dominique Jackson has more to tell about how to get more people to read your blog posts:
How to Get People to Read Your Blog
“Let me ask you a question: If 50 people Tweeted your latest blog post, but none of them actually read it, does it matter?
For years online marketers have stressed the importance of social shares, but do you really know how to get people to read your blog?
Don’t get us wrong, social shares can be absolutely helpful. However, how often do you stop to think about if anyone is actually reading or engaging with the content you put out?
Don’t Always Assume People Read Your Blog Because of Shares
Qamar Zaman, an inbound marketing expert in Dallas, makes it simple for business owners to market their products and services online. Call him to request for advice in developing and deploying the right content marketing strategy that fits your business.