A recent report by The Wall Street Journal says the confidence of small business owners took a downturn in January. According to a survey by the National Federation of Independent Business, the numbers slipped to 93.9, which is 1.3 points lower than the previous month. Source: The Wall Street Journal Report “Small-Business Owners Grew Less Confident in January” “Small-business owners turned less optimistic about their economic prospects in January as a tumultuous stock market and…
It is difficult to market a law firm online especially if your initial knowledge about the industry is laden with myths and baseless information about inbound marketing (SEO, Social Media) as part of your lawyer marketing strategies. In most cases, people tend to raise eye brows when it comes to promoting legal services on the internet, and mindlessly spread rumors and myths, which, unfortunately, are received by many as facts. These myths are the very…
Unlike Google Wave and other “experimental” social media platforms previously developed by Google (which have already been thrown away to the trash bin), Google+ has so far exceeded the expectations of some skeptics who are prone to the search giant’s epic failures when it comes to its social media ventures. The big G’s recent integration of Google Places (now known as Google+ Local) to its social media banner website, is something most online marketing professionals…
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Online marketing is mainly composed of inbound and outbound marketing. Of the two types of marketing, inbound now is much preferred by most businessmen and companies. One of the major strategies in inbound marketing (which are being used by most startups to gain online exposure) is Search Engine Optimization. But, with the latest algorithm updates from Google, its monopoly in the search industry is taking a toll onto search marketing professionals, most especially SEOs. With…
Dallas, Texas (Source: OneSEOCompany.com- Lawyer Marketing News) — With the number of judgments achieved in your clients favor and the number of favorable settlements done, don’t you think it’s time to spread the word and speak about the quality of legal service you provide and the extent of expertise you have achieved? It’s about time that people should know and walk towards your legal practice. Telling people about yourself and your law firm is a…
The Uproar Over the Recently Unveiled Google Panda Update Has for Many Internet Marketers Reached A Fever Pitch. Why? Ask an SEO Expert! From my experience, the unethical business practices of greedy website marketing companies have made it more difficult for those with less than superior SEO knowledge and practices to forge ahead in the online marketing game. Many are now dealing with the harsh effect of drops in Google search rankings and are struggling…
Blogging is a very effective online marketing strategy that helps entrepreneurs in various ways, most especially in gaining more profit and maximizing the usage of their websites as mediums to attract potential customers. The usefulness of blogging encompasses all niches of online business promotion including Lawyer Internet Marketing. Lawyer Internet Marketing This internet marketing niche has become more and more popular due to the increasing demand of clients who are looking for legal services online. …
Legal marketing is one complex process which involves ethics and sensitive rules and policies. Though marketing is simply about satisfying the needs of clients, legal marketing, especially when it comes to implementing newer strategies, faces some obstacles. One main obstacle that leads to another has to do with the provider of services – the lawyer. The lawyer’s participation in any lawyer marketing campaign is very crucial that even a single lack of focus and attention…
To keep at par or on the edge with competing firms and companies, your law firm web marketing should prioritize proven online strategies to keep your business a step ahead from the rest of your competitors. Aside from implementing an effective SEO campaign for your law firm website, your social media marketing should go hand in hand with the rest of your online marketing efforts. Social Media and Law Firms Though the use of Social Media as…